CASE STUDY
The Practice Plastic Surgery
Creating authentic content that drives engagement, follower count, and booking patients.
Social Media Management • Influencer Outreach • Content Creation
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Social Media Management • Influencer Outreach • Content Creation *
At The Practice Plastic Surgery & Skin Care, formerly named Cassileth Plastic Surgery & Skin Care, I managed the main practice channel and created all original content. Alongside the main page, I helped manage and create original content for 5 other doctor profiles. Below are just a few examples of the original content I created.
Trendy breast reduction before and after TikTok
Post-surgery healing device explanation Reel
Product demonstration - sunscreen
Procedure explanation with illustrated graphics
Funny skit about breast implant sizes
TikTok trend - things that just make sense
Surgical demonstration with lychee
Giveaway video using After Effects for motion graphics
Testing durability of breast implants